Is The Search just beginning?
Posted in media on Apr 2nd, 2008
Besides providing a fascinating chronicle of Google’s ascension to master of the world’s information, John Batelle’s The Search provides an important distinction — the strength of Google isn’t solely their powerful search algorithm, but their keywords-based AdWords advertising model which effectively monetizes language.
Noah Elkin over at Searchenginewatch points out in his post The Shifting Power [...]
