Back of the Napkin
Jun 6th, 2008 by Chris Cooney
Finally, a book that (at first glance) seems to explain how I think!
This is why I have a 5′x 8′ whiteboard in my office. This is why I constantly carry a Moleskine notebook. It’s because when people ask me to explain something, unless they want to hear me babble on for 10 minutes, I instinctively draw something that explains what I’m thinking. Because, that’s how I SEE it.
I also find that the images stick with them, but my “babble” doesn’t. However, somehow the overall “concept” does. I have one image, affectionately described as the “Tubes” image, that has had a lifespan of nearly two years and is one of the few constants through two years of Web Strategy evolution. It is the image people refer to most and has been in nearly every presentation I’ve given at the University of Idaho in the past two years. I’m sure many people are sick of the image, but the reality is that now most of the key stakeholders could probably now draw it!
